Client: ActionAIDS Philadelphia, Department
of Public Health, Philadelphia & AACO, CDC
Description: ActionAIDS Philadelphia set out to create a campaign which would capture the attention of teenagers in the Greater Philadelphia region.
The goal: Get kids to GET AN HIV TEST!
The result: TOUGHCHOICES.ORG, a new way of communicating with the youth in our area. Characters of different age, ethnicity and sexual orientation were created, developed and brought together, to attend a party where they would be faced with TOUGH CHOICES.
Character Illustrations by Ron Gamble
